Do you know? When Lenovo’s products “cross the ocean” on China-Europe trains, planes, and freighters to see you around the world, they are still intact. This is inseparable from the “armor” that protects them, which is made of a green bamboo. bamboo fiber packaging.
According to data from the United Nations Conference on Trade and Development, the global plastic trade volume in 2021 will be close to 370 million tons, which can fill more than 18 million trucks and can circle the earth 13 times. Compared with non-degradable plastics, bamboo fiber is the top environmental protection material “from cradle to cradle” – it not only comes from nature, but is buried in the soil after use to form fertilizer and feed back to nature. Through independent research and development of bamboo fiber packaging, Lenovo Group has implemented the initiative of “replacing plastic with bamboo” as a green action involving the participation of all people, and integrated it into the daily life of tens of millions of consumers around the world.
As early as 2008, Lenovo Group introduced degradable bamboo and sugarcane fiber packaging technology, and continuously improved the shape and quality of bamboo fiber packaging through innovative research and development. . Qiao Jian, senior vice president, chief strategy officer and chief marketing officer of Lenovo Group, said: “We will continue to promote the ‘zero-plastic transformation’ of packaging materials, expand the use of bamboo fiber packaging in Lenovo products, and drive the development of the bamboo industry chain. Bamboo industry development ‘casts’ strength.”
As a representative of a company that launched the “Hello, China Bamboo” sustainable action, Lenovo Group has been deeply involved in the ESG field for 17 years, and has been committed to plastic reduction and carbon emission reduction. ) High-tech manufacturing enterprises verified by the net zero goal. Statistics show that Lenovo Group has reduced the amount of packaging materials by 3,737 tons through technological innovations such as degradable bamboo and sugarcane fiber packaging.
Hello, the launch of China Bamboo’s sustainable development action not only responds to the global environmental protection initiative of “Replacing Plastic with Bamboo”, but will also explore the story of common wealth that the bamboo industry drives the rural revitalization and green development, centering on Chinese bamboo culture and bamboo spirit To carry out global communication and help more Chinese companies like Lenovo Group to go overseas with Chinese bamboo culture, “replacing plastic with bamboo” is becoming a “bamboo solution” to convey Chinese wisdom.
Gao Yong, head of the New Media Intelligence Research Institute of People’s Daily, said that the “Hello, China Bamboo” campaign will enter China’s representative bamboo villages, explore the stories of common prosperity that the bamboo industry has driven rural revitalization and green development, and focus on Chinese bamboo culture, bamboo The spirit and so on to carry out global dissemination. In the close connection of the world, new bamboo products will bring Chinese bamboo culture to the sea again, and overseas consumers will also have a new understanding of “Chinese bamboo” from Lenovo’s bamboo fiber packaging products, and more people will see and listen to it. Go to Chinese technology companies to practice “substituting bamboo for plastic” with technological innovation. Just as Lu Wenming said: “The launch of the ‘Hello, China Bamboo’ sustainable development action will create a new platform for the dissemination and promotion of Chinese bamboo culture and the communication and exchange of world bamboo industry knowledge and information.”
“As one of the oldest cultural symbols in China, Chinese bamboo is connected to traditional applications at one end and technological innovation at the other end; Chinese tradition at the other end; and world culture at the other end.” Qiao Jian said that Lenovo will join hands in more cooperation in the future Fang launched bamboo cultural activities to make more consumers at home and abroad fall in love with bamboo elements, thus “injecting” vitality into the development of the bamboo industry.
To this end, the event specially invited Cao Xue, the head of the design team of Bingdundun, the mascot of the 2022 Beijing Winter Olympics and a professor at the Guangzhou Academy of Fine Arts, to attend the event. Bamboo instead of plastic”. Cao Xue said in her speech: “I look forward to the deep integration of this logo with the Chinese bamboo culture, forming a unified label that can be applied to consumer goods in various industries, and ultimately drive more enterprises and consumers to practice and participate in ‘replacing plastic with bamboo’. “
Lenovo Group, as the pioneer of “Replacing Plastic with Bamboo”, will also be deeply involved in the process of releasing the logo, and will be the first to use it in its own bamboo fiber packaging. The application scenarios of bamboo are more extensive, adding impetus to the development of bamboo industry.
Now, with the continuous implementation of the “Replace Plastic with Bamboo” initiative and the continuous development of science and technology, there must be more and more innovative applications of bamboo. The “Replace Plastic with Bamboo” initiative has opened up a new space for imagination and practice for the bamboo industry. In the future, Lenovo Group will continue to practice the road of sustainable development, and at the same time promote the “endogenous and externalization” of its own green practice experience, leading and promoting the implementation of “replacing plastic with bamboo” in a more pragmatic and in-depth manner in various industries, and China proposes to work together to tell a richer and more exciting new story of “Green Smart Manufacturing”.
Post time: Apr-11-2023
